We're excited to announce the release of the latest evolution in the Zappar app - Zappar 4.0! In addition to a fantastic new look we've packed it full of improvements across all aspects of the Zappar technology and experience.

We're excited to announce the release of the latest evolution in the Zappar app - Zappar 4.0! In addition to a fantastic new look we've packed it full of improvements across all aspects of the Zappar technology and experience.

The first thing you'll notice is that Zappar 4.0 is camera first. When you start the app it takes you straight into Zapcode scanning mode. Zapcodes are the best way to get straight into some amazing Zappar content and now there's no need to navigate to a special area of the app to get there. We've also added a 'rescan' button that makes it faster to change between Zappar experiences.

Of course there's still Zappar content that doesn't have a Zapcode and we've made it easier to quickly find the content that matters to you. The revamped Browse Zaps area has a fresh new look with high-resolution images and icons. We're also pleased to introduce the search function. It's going to be invaluable to the millions of customers with Zappar Powered T-shirts and puzzles. Just type in the name of the puzzle, or some words from a T-shirt design, and the app delivers the zap right to your fingertips.

The changes aren't just cosmetic - we've made significant improvements to our tracking algorithm (the technology that makes experiences 'stick' to images). Experiences will be even more stable and robust than before, and work to even harsher angles. We'll be enabling the improvements on all new content published in the app.

As part of our ongoing efforts to make the Zappar experience easy to understand and enjoy for all our users (geeks and technophobes alike!) we've updated the Support and Settings areas of the app with answers to the most popular questions. It's even possible now to directly attach a photo of your Zappar Powered image should you need to contact support.

It's our experience that the best way to describe Zappar to someone is to show them. That's why first time users to our app will now be shown a snappy introductory video that eases them into their first zap without spoiling the magic. Of course there are still image instructions for users without a network connection.

In addition to these changes Zappar 4.0 features a number of performance enhancements making it smoother than ever before, and improved possibilities for content and interactivity. Users will see these new features in experiences released by Zappar and our partners over the coming weeks and months.

One final note - while we've packed more into Zappar than there ever has been before, we've also managed to reduce the app size by over 1.5 Mb bringing it to just 3.6 Mb. We know that our users on 3G are grateful for every byte saved!

Zappar 4.0 is a significant milestone in the evolution of Zappar - and we hope you enjoy using it as much as we've enjoyed building and innovating upon it.