It was the second time of asking (thank you hurricane Sandy) but then not even a freak force of nature can hold the Digerati back as they descended on New York last week. The great and the good came to offer the latest thinking on the wonderful world of mobile.

It was the second time of asking (thank you hurricane Sandy) but then not even a freak force of nature can hold the Digerati back as they descended on New York last week. The great and the good came to offer the latest thinking on the wonderful world of mobile.

And what a cast it was: Eric Schmidt (Google), Jan Koum (WhatsApp), Mike Schroepfer (Facebook), Michael Sippey (Twitter) and Carlos Domingo (Telefonica) to name but a few giving their view from the bridge. You’ve got to hand it to All Things D; they sure know how to throw an A-list conference.

The words of Michael Sippey particularly struck a chord. Twitter’s philosophy of constrained content served through an open platform with a simplicity of function inspiring creativity and social sharing is something to aspire to and also so beautifully executed through Vine. 

So what better place to demonstrate for the first time our all new Zapcode system (which we’ll be launching this Summer) behind closed doors to the movers and shakers in the industry to get some no-holes-barred feedback.

Zapcodes have been in the works for a long time in the Zappar Labs and it’s fair to say we believe it’s going to be a revolutionary product and system to drive mass adoption of image recognition on mobile devices. We’re going to be putting AR in the hands of the people to create their own experiences: whether you’re an individual or business. If barcodes were 1.0 and QR codes 2.0 then Zapcodes are 10.0.

The feedback we got at this alpha stage was way beyond our (pretty high let’s be honest) expectations. So a big thank you to everyone from the organisers to the attendees and new Zapcode advocates. It’s put an even greater fire in the belly of the team at Zappar Labs.

Zapcodes will be launching July 2013.

 

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