We’re not ones to blow our own trumpets, really we’re not. We tend to let our technology do the talking – mainly because trying to describe Augmented Reality without showing it off is a really tricky thing to do.

We’re not ones to blow our own trumpets, really we’re not. We tend to let our technology do the talking – mainly because trying to describe Augmented Reality without showing it off is a really tricky thing to do.

Seriously, try it! But your phone or tablet back into your pocket (or bag) and turn around to your mum/boyfriend/dog/wife/llama and tell them what your cool, new t-shirt can do without using the Zappar App to demonstrate. Nigh-on impossible isn’t it?

So a little bit of press and recognition can go along way into helping take the concept of AR into the mainstream and to make our jobs of explaining it all a little easier.

 

 

 So we’re very proud today to announce that, last night, at the UK’s premier licensing awards showZappar, along with George at Asda and Disney won the much coveted Innovation Award for our Muppets – Electric Mayhem - T-Shirt.

 

Which makes us all, very proud. It’s a great shirt, featuring the amazing Muppets – courtesy of Disney – and in a store – George/Asda – that has supported us so much over the past year.

So, now that we’re officially AWESOME, where do we go next?

Well, a nice way to start would be with an interview that TheNextWeb carried out with our very own Caspar Thykier. It’s really worth checking out in full over on their site, but for hints at things to come you would do well to take a peak at this particular quote:

 

We’re looking at adding a little bit of magic Zappar dust into new product sectors like hats, posters, puzzles, stickers, books, stationary, bags, phone cases as well as brand new products and features. We’re also expanding globally taking our product assortment and brand into new markets across the world. Although AR has been around for 40 years, today is only day one in terms of consumer understanding and adoption. There’s a big world out there to Zap.

 

It’s looking like it’s going to be a good few months here at the Zappar Labs. Make sure you keep checking back here to see just what we’re going to be up to next!