Comic Relief has enlisted our help, to provide bonus features and additional video content of The Fun Raisers, the amazing talent supporting this year’s Comic Relief 2013 campaign.
By zapping the official Red Nose Day advertising (to appear nationwide in national press and magazines), fans will be taken to a Red Nose Day menu allowing users to access a number of exclusive features.
This includes unseen footage of singer Jessie J, comedians Lenny Henry and Keith Lemon, Mary Berry, Jason Donovan, Helen Skelton and Miss Piggy from The Muppets! The fun does not end there as people will be able to take a photo or video with any of The Fun Raisers or pose with a Red Nose and share with friends, as well as playing a game, Flick the Red Nose at Lenny Henry.
The zap will provide additional fundraising ideas, helping to raise even more money! The money raised will be used to transform the lives of countless people, both here at home in the UK and across Africa.
Malcolm Duffy, Creative Director at Comic Relief, said:
‘It’s wonderful that Zappar has agreed to help give supporters of the campaign even more exclusive content and lots of fun extras. We are always looking for new ways to raise awareness for the Red Nose Day campaign and Zappar’s augmented reality app has really helped us do that. In addition, it is an incredibly fun and innovative new way for people to get involved in the campaign and hopefully donate to the cause.’
Caspar Thykier, Managing Director of Zappar, added:
‘We greatly admire the work of Comic Relief and are very excited to lend our pro bono support to help increase the ways in which the public can get involved and hopefully donate to such a worthwhile cause!’