And that's from the inventor of the QR code, Masahrio Hara himself. According to a recent article in The Telegraph, Masahiro claims that better image recognition software will likely make QR codes obsolete in a decade. And he's right.

And that's from the inventor of the QR code, Masahrio Hara himself. According to a recent article in The Telegraph Masahiro claims that better image recognition software will likely make QR codes obsolete in a decade. And he's right. That evolution is already starting with the Zapcode Creator and our very own zapcodes: "QR codes on steroids" if you like.

We'd like to give a virtual standing ovation to Mr. Hara for his outstanding work in teaching the world to scan. QR codes have become ubiquitous across the world with near 100% awareness of those funny squiggly squares. The connection between the physical world and digital devices is cemented in our culture thanks to your work. Now all we need to do is move the user experience and end benefit on to make it something that people actively engage with and seek out. (Oh and there are a few other improvements we've made over QR codes which you can see here if you're interested).

So thank your Masahiro. We're happy to take on that mantle for the next decade and beyond. Thanks for passing on the baton!