Zappar, the leaders in Augmented Reality (AR)-enabled products and entertainment experiences, has teamed up with Asda for The Easter Adventure Hunt. Asda shoppers will be treated to an in-store game where they are challenged to find the 3 Easter friends; Chick, Lamb and Pink Bunny. The fun will be taking place from 10am – 4pm on Saturday 12th April (at participating stores).
Specially designed floor stickers will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Zappar app, each one will transform to reveal a hidden world underneath the store, with one of the Easter Bunny’s friends hiding inside. Once all the friends have been found the successful adventurers can collect a free gift.
Shoppers will only need to download the free Zappar app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor sticker and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends.
For those without a smartphone there will be Asda colleagues on hand with iPads so everyone can enjoy the fun. There will also be a Red Reveal version of the hunt with special glasses handed out to people without a smartphone.
And the magic of this Easter Adventure Hunt does not end in store. Participants will be able to take home a face mask from stores that when zapped, replaces the wearer’s head with that of the Easter Bunny.
If anyone wants a sneak peak of the campaign they can zap the April addition of the Asda Magazine (page 13).
These events follow on from the highly successful augmented reality in-store events that Asda have produced with Zappar and total brand experience agency Momentum Worldwide for Easter and Halloween last year.
Max Dawes, Partnerships Director at Zappar, said: “It’s a testament to the results from previous campaigns that Asda wanted to work with us again. Each time we collaborate it gets better and better. We can't wait to see how shoppers respond to the activity this time.”
Steph Hughes, Head of Events Marketing at Asda added, “We’re excited to be using this great technology to make shopping more fun for families in our stores. Now everyone gets the chance to meet the Easter Bunny at Asda!”
For more information, please contact:
Max Dawes, Partnerships Director at Zappar
07912 516 388 / firstname.lastname@example.org
Notes to editors
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 180,000 dedicated Asda colleagues serving customers from 564 stores, including 32 Supercentres, 314 Superstores, 32 Asda Living stores, 179 Supermarkets, 25 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by www.ASDA.com. Asda joined Walmart, the world’s number one retailer, in 1999.
Zappar is the world leader in AR-enabled product and entertainment experiences. Zappar works closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. For more information, please visit www.zappar.com.
ABOUT MOMENTUM UK
Momentum UK’s marketing approach values authentic storytelling and true engagement above all else. To do this we create Phygital "total brand experiences" for the best brands with the brightest talents in events, sponsorships, promotions, strategy, advertising, shopper marketing, music, entertainment, social media, content, design and beyond to co-create stories worth sharing. Part of the Interpublic Group of Companies (NYSE:IPG), globally we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.