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October Zap of the Month
Remember X Factor finalist Luke Friend? He's about to release with debut sing...
Google et al go large on Augmented Reality (or what we’re now calling Cinemat...
Enhancing the retail experience with augmented reality
The high street store is well and truly back on the map – new figures by Coll...
September Zap of the Month
Every month we pick our favourite zap that has been made by one of the users ...
App-tivated products and integrated play with zapcodes
Gone are the days when playtime consisted of a bat and ball or doll and make ...
Life through a lens
Part of the issue facing mass adoption of augmented reality ("AR") is that to...
The Joy of Zappar
Brand Republic's Expert Report on the Joy of Tech in association with 2CV has...
The best value augmented reality platform by a country mile*
The scores are in and we can safely say that Zappar tops the list of best val...
"The QR code has a decade left to live"
And that's from the inventor of the QR code, Masahrio Hara himself. According...
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