Welcome to the Zappar blog archive

Taylor Revert

Month in AR - November 2021

November has been an exciting month for the team here at Zappar as well as for our talented Zapworks partners, we have celebrated award wins and lots of new campaigns ranging from customer loyalty to virtual art galleries.

Taylor Revert

Using AR to fuse imagination and technology, with Tom Doust

Join Caspar and Tom Doust, Head of Experience and Learning at the Institute of Imagination as they unpack how people can use XR to level up their imagination.

Taylor Revert

Bringing packaging to life with Paul Simonet

This week, Caspar is joined by Paul Simonet, the director of Experience Is Everything, and previously, European strategy director of SGK Anthem, who has a wealth of experience in planning from advertising days gone by.

Dave Mather

Zappar take home Auggie Award for Best Campaign at AWE 21

We’re excited to announce that for the second time, Zappar has taken home the Auggie Award for Best Campaign at AWE 21.

Dave Mather

7 ways AR can be used to power your sustainability efforts

Taylor Revert

Decentralising the AR Cloud with Jan-Erik Vinje

Caspar Thykier, is joined by Jan-Erik Vinje the Managing Director of the Open AR Cloud Association, whose mission is to drive the development of open and interoperable AR Cloud technology, data and standards to connect the physical and digital world…

Caspar Thykier

How AR can be used to enhance Brand Character

Brand Characters are a natural extension of a brand, it’s promise and the values it bestows upon customers and there are several ways in which AR can be used to enhance them..

Taylor Revert

Disrupting the training space with Immerse’s Tom Symonds

Discover how Tom Symonds the CEO at Immerse, an immersive training platform has led the way in revolutionising the learning, training and development space with Virtual Reality.

Taylor Revert

Month in AR - October 2021

This October, we have covered everything from gaming to anti-aging cream, as well as showcasing some awesome connected packaging examples from our Creative Studio team and Zapworks partners.

Taylor Revert

The future of spatial computing with Qualcomm’s Patrick Costello

Caspar Thykier, is joined by Patrick Costello the Senior Director for Business Development at Qualcomm

Taylor Revert

Turning the physical-digital with EVRYTHNG’s Judy Moon

Caspar Thykier, is joined by Judy Moon, VP Sales, Americas and Asia, EVRYTHNG.

Caspar Thykier

How to succeed with Augmented Reality - upgrade from novelty to strategy

AR is no longer a novelty, but a powerful tool, that when incorporated into your business strategy can help to drive sales, increase engagement and maximise budgets.