Welcome to the Zappar blog archive

Connell Gauld

Studio 6 update - world tracking is here

Our latest Zapworks Studio 6 update brings an unprecedented set of new features to create the complete AR creative toolkit. Building on the implementation of face tracking and Sketchfab integration, this build brings powerful world tracking with ARK…

James Wright

Welcome Andre! Our new Executive Creative Director

Zappar’s new Executive Creative Director, Andre Assalino, will be leading our award-winning creative consultancy, delivering best-in-class AR campaigns and experiences for businesses and brands all over the world.

James Wright

How AR is transforming learning and helping to keep young people safe online

Educators have been some of the most intrepid users of technology, using AR to inform young people about a wide range of issues and skills both in and out of the classroom. We spoke to talented teacher and creative innovator Kim Maslin about the rel…

Dave Mather

Enhancing your graphic design skills with AR

This week, it's all about creativity as we explore Anna's journey from graphic designer to fully fledged AR creative. She's got some fantastic tips for both established and aspiring graphic designers looking to add AR to their repertoire and skill-u…

James Wright

Five talking points from the Zappar March Meetup

All the insights from our latest event, the Zappar March Meetup. Features updates on new and upcoming Zapworks Studio 6 features, Zapbox 2.0 and insights from our AR expert panel.

Dave Mather

How to optimize AR for better UX

Our latest blog explores how AR creatives can optimize their experiences to work effectively for a wide audience - taking into account a diverse range of devices and audience contexts.

Martin Stahel

Packaging Innovations 2019 - five things to expect from our panel

Augmented reality has the power to transform product packaging into a digital channel for incredible interactive content. We are discussing this further at our panel at Packaging Innovations 2019, but if you can’t attend, here’s the key things you n…

Caspar Thykier

Zappar celebrated as part of Fast Company's 'World's Most Innovative Companies' awards

Zappar has been awarded a place in this year’s prestigious Fast Company World’s Most Innovative Companies list and is featured in the top ten for the VR/AR sector.

Caspar Thykier

The five layers of the AR ecosystem

We examine the AR landscape for 2019 and how brands and creatives alike can leverage the power AR through Zapworks. We discuss key industry advancements such as ARKit, ARCore, WebAR and assess content delivery methods, including Snap, Facebook, QR C…

Connell Gauld

Introducing face tracking and Sketchfab integration in Zapworks Studio 6

Our major new update brings Sketchfab integration and face tracking functionality to Zapworks Studio 6. The latest version of our AR creation toolkit is our most powerful, feature-rich and accessible yet, empowering you to create experiences that wi…

James Wright

How to make your video content work harder with AR

A best practice guide for using augmented reality video. Our latest blog explores how to maximize the use of your video content by bringing it to life in AR.

Caspar Thykier

The unfulfilled potential of product packaging

Exploring the capability of product packaging to deliver the greatest always-on owned media channel and user data resource you never knew you had.